The company consistently adheres to the principle of "market orientation and customer first," and has gained widespread market recognition and high praise from customers thanks to its strong technological advantages and excellent product quality. Its global sales and market share of hair product-related chemical products have consistently ranked among the top in China, and the "Hongsheng" series of products are sold both domestically and internationally. In 2007, the company invested 70 million yuan to build a garden-style modern factory in Xuchang Economic and Technological Development Zone, adhering to the development philosophy of "people-oriented," hiring top experts from South Korea and Japan for technical guidance, and emphasizing talent cultivation and the development of its research team.